The Generic Surplus History
Founded in Los Angeles as an extension of The Generic Man, Generic Surplus aims to continually push the evolution of everyday shoe design while simultaneously capturing the spirit and aesthetic of the city's diverse, modern-day urban landscape. From the desert to the sea and places in between, our shoes aptly reflect the authentic nature of the music, art and fashion scenes we and our wearers are so connected to.
Timeless, Refined, Monochromatic
In a time when shoe design is overwhelmed with flashy branding and logomania, Generic Surplus pursues a more conceptual approach, discarding the loud and ostentatious in favor of clean, refined lines with monochromatic colorways and durable, innovative materials. Incorporating elements of street-wear, rock 'n’ roll, and avant-garde fashion, Generic Surplus creates designs with a timeless appeal that lead the way towards a new direction for everyday footwear.
Understated Sophistication
The understated sophistication that results from our elegant approach allows Generic Surplus' products to seamlessly integrate with any stylish wardrobe. Blurring the line between sneaker and shoe, casual and dressy, our "generic" footwear is defined more by the individual wearer and his sartorial sense than it is the singular design itself, thereby representing pure, uncompromising integrity. With only the discreet trademark signature on the heel, Generic Surplus celebrates personal identity and is the ideal footwear for the man who is confident enough to reject conventionality.