Obey Summer 2010

As with many great partnerships of the past, OBEY Clothing and Generic Surplus met over margaritas to discuss inspiration, brand philosophy, and a concept for a collaborative shoe.

Out of that meeting came the idea to wed two relevant shoe styles, combining elements of both designs to create a hybrid style that was simplistic, wearable, and affordable. The final product was a mesh, breathablbe plimsol that mixed elements of a boat/dock shoe, including metal eyelets and work-wear laces. The footbed and tongue are branded with a minimal construtivist-styled OBEY label and Generic SUrplus branding on the the heel.

The OBEY x Generic Surplus shoe is offered in three colorways: natural, navy, and tabacco, at a retail price of $65. It is available for Summer 2011 at various Generic Surplus and OBEY accounts.

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