Wood Wood Holiday 2009

For Spring 2011Generic Surplus and Danish fashion label Wood Wood have come together to launch a collection that offers an urban redefinition of the bike shoe. Combining the spirit of modern day L.A. with chic Scandinavian minimalism, the laidback, refined designs that characterize the Generic Surplus brand is paired with Wood Wood’s practical sophistication, resulting in a stylish yet functional mid-top shoe that is as ideal for a bike ride through Copenhagen as it is cycling down the Santa Monica Boardwalk.

Based on the Generic Surplus staple Olney, the sneaker features a round toe with an overlay toe cap, extra seams and overlay reinforcement for extra protection, and a non skid heavy textured rubber outsole is added for better grip. The shoe arrives in two colorways; black and olive, and sports weather resistant treated canvas, making the collection fit for any climate or weather condition.

For behind the scenes photos of the video shoot, please visit our flickr page

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